Staging means preparing and showcasing residential or commercial property for sale.
It is a systematic and coordinated approach in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer. Preparing property involves all or part of cleaning, de-cluttering, updating and repairing, while showcasing is the process of arranging furniture, accessories, art and light.
Whether the property is owner-occupied or vacant, staging is recommended before listing a property. It can be equally effective after a property has been on the market for an extended period unsold.
recent research shows that staged properties spent 72% less time on the market
Assording to RESA (Real Estate Staging Association):
Professionally staged homes present and show better than competing houses for sale, including new construction homes and higher-priced houses.
Staged properties will sell faster when compared with houses that have not been staged. From the date of listing until the day of closing, home staging shortens this time frame, even in a slow real estate market.
Staged properties can increase the number of offers and selling price in hot markets.
Buyers view professionally staged listings as "well-maintained'.
Buyers' agents recognize that professionally staged listings are "move-in" ready and are inclined to show staged properties.
Photos of professionally staged listings look better on the MLS, as well as in print.
Professionally staged listings "STAND-OUT" in prospective buyers' minds.